Did you know there is a new white gold available that looks as good as platinum? We have found a new premium white gold that truly looks like platinum without using rhodium plating. In concert with a leading refiner we have tested the two metals side by side (see the picture) and realistically it is difficult to tell them apart.

The best part about this new premium white gold is that it looks great, feels great, and most of all, is great! Even though we like to sell platinum the high price of this noble metal will put it out of reach for some people. Don't deprive yourself of a "white" look just because of price. When you purchase a premium white gold ring from us you will know it looks and feels better than typical white gold.

Can you tell which ring in the above picture is premium white gold and which is platinum??

 It will cost slightly more than traditional white gold but not having to re-rhodium white gold over time more than offsets the initial price.

We have had several inquiries if our white gold is as good as platinum. The answer is white gold is similar in looks but not in price. Our white gold resists scratching but if you try hard enough it can be scratched. Although platinum is very dense, it can scratch.